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On March 12-14, 2025, the health and fitness industry gathered at the Mandalay Bay Resort in Las Vegas for The HFA Show 2025, hosted by the Health & Fitness Association (HFA). Formerly the IHRSA Convention & Trade Show, this rebranded event embraced the theme “A New Era of Global Wellness,” drawing nearly 400 exhibitors and over 10,000 attendees. With a dynamic trade show, robust educational sessions, and innovative products on display, it solidified its place as a cornerstone event for fitness professionals, club operators, and industry leaders.

The energy was amazing, speakers were informative, and one thing was loud and clear… The health and wellness industry is thriving.

The trade show, held across 400,000+ square feet, was a hub of innovation, featuring close to 400 exhibitors showcasing the latest fitness equipment, technology, and wellness solutions. Attendees explored hands-on demonstrations and new product launches, with highlights like the  Experience Stage, where live fitness demos unfolded, and a Pickleball Pavilion, complete with a regulation court and vendors displaying paddles, flooring, and accessories tied to the sport’s soaring popularity. Morning workouts on March 14, hosted by exhibitors, let participants test cutting-edge gear directly on the floor, blending education with action (one of our favorite parts of this show).

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Several standout products likely stole the show based on pre-event buzz and industry trends. Life Fitness / Hammer Strength’s Symbio series (released last year), an ultra-premium cardio line, promises sleek design and top-tier functionality. Their expanded Hammer Strength plate-loaded collection, featuring new additions like the Pendulum-X Squat and Super Fly, drew strength training enthusiasts with its focus on performance and simplicity.

 

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Meanwhile, the Pickleball Pavilion’s interactive setup and gear showcased the sport’s boom, with attendees testing products that cater to this fast-growing market on a full-size court. Surrounding the court, a dedicated Pickleball Pavilion featured exhibitors from the pickleball industry highlighting the equipment, apparel, and services fueling the sport’s expansion.

The event kicked off on March 12 with a full day of educational programming across eight tracks, covering leadership, client retention, boutique fitness, and tech advancements. Global experts delivered actionable insights, while networking events like the Kick-Off Party fostered connections among attendees. A precursor event on March 11 honored six industry trailblazers, with proceeds supporting the HFA Foundation’s wellness initiatives.

The HFA Show 2025 underscored the fitness industry’s expanding role in healthcare, promoting physical and mental well-being. Exhibitors bridged fitness and wellness with innovations like recovery tools and data-driven platforms, aligning with HFA’s global mission. The event’s scale and scope made it a launchpad for trends set to define the year.

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More than a trade show, The HFA Show 2025 was a celebration of resilience and ingenuity. From the continued rise of wellness trends to pickleball innovations, it offered hands-on access to tomorrow’s fitness solutions, paired with expert-led education and networking. This event remains a vital pulse point for the global wellness movement.