Brand Spotlight – WaterRower & NOHrD
BRAND SPOTLIGHT – WaterRower and NOHrD: Premium Wooden Fitness Equipment with a Design Focus
Introduction
WaterRower and NOHrD are two sister brands united by a common goal: to deliver high-quality, design-driven fitness equipment. Leveraging natural materials—primarily wood for equipment frames—and water-based resistance technology, across different equipment like treadmills, rowers, bikes and strength, these brands have carved out a niche in the fitness world. Below, we explore their history, product range, and commitment to sustainability.
Sources & Further Reading
Origins and History
WaterRower
- Established: 1988 by John Duke, a former U.S. National Team rower.
- Key Innovation: The patented “WaterFlywheel,” which simulates on-water rowing by using water resistance.
- Headquarters: Primarily in Rhode Island, USA, with global offices and manufacturing facilities.
WaterRower emerged from the need for a realistic rowing experience off the water. Its iconic, minimalist design integrates hardwood frames such as ash, oak, and walnut, appealing to both commercial gyms and style-conscious home users.
NOHrD
- Location: Based in Nordhorn, Germany (the name NOHrD is derived from “Nordhorn”).
- Expansion: Originated as a German partner for WaterRower before branching out with a broader product line.
- Design Aesthetic: Known for handcrafted wooden equipment featuring metal or leather accents.
Building on WaterRower’s success, NOHrD expanded into other forms of wooden workout equipment, emphasizing craftsmanship and sustainable sourcing.
Product Range
WaterRower Rowing Machines
- Signature Feature: Water-based resistance for a quiet, smooth, and authentic rowing sensation.
- Wood Options: Crafted in various hardwoods (ash, cherry, oak, walnut) and occasionally in metal frames for a modern look.
- Benefits:
- Low-impact, full-body workout
- Space-efficient, upright storage
- Quiet operation compared to air-based rowers
NOHrD Fitness Equipment
- Indoor Bikes: Modern, wooden-framed bikes with sleek designs.
- Weight Towers & Free Weights: Swing-bell systems and free weights featuring leather and stainless-steel elements for a premium feel.
- WallBars: Space-saving, wall-mounted exercise units for bodyweight training.
- Sprintbok Treadmill: A curved, non-motorized treadmill that blends style with functionality.
Both brands emphasize aesthetic appeal, ensuring that each piece can fit seamlessly into living spaces and home gyms alike.
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- NOHrD Dumbbell Set
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- WaterRower Original Rower
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- NOHrD Sprintbok
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- NOHrD Bike
Photo credits- NOHrD | WaterRower
Commitment to Sustainability and Design
A notable hallmark of these brands is their emphasis on eco-friendly practices:
- Material Sourcing: Wood is often locally and responsibly harvested.
- Craftsmanship: Each piece is handmade or carefully assembled to meet high-quality standards.
- Long-Term Durability: The timeless design and sturdy build reduce the need for frequent replacements.
This green philosophy extends to NOHrD’s workshops in Germany and WaterRower’s facilities in the United States, where energy-efficient processes aim to minimize environmental impact.
Why Choose WaterRower/NOHrD?
- Realistic Workout Feel: Water resistance delivers a smooth, natural rowing sensation.
- Stylish Designs: Their premium wooden frames complement modern interior design, making them suitable for living spaces, not just home gyms.
- Low Maintenance: The water tank requires minimal upkeep, and wooden finishes can be easily maintained with proper care.
- Sustainability: For environmentally conscious consumers, both brands’ dedication to responsible sourcing and manufacturing is a strong selling point.
Conclusion
WaterRower and NOHrD stand out in the fitness equipment market by merging function, form, and eco-consciousness. Their water-based resistance technology, combined with sustainably sourced wood and meticulous craftsmanship, offers a unique exercise experience for users who value both performance and aesthetics. Whether you’re looking to elevate your home gym or add a statement piece to any space, these sister brands deliver on quality and design.
